Creative and energetic former Senior Director of Marketing with over ten years of experience successfully managing marketing projects from concept to completion. In addition to my marketing leadership, I am also a passionate art educator with a strong background in teaching courses such as Drawing, Printmaking, Advanced Drawing and Painting, and 2D Design. My hands-on approach and ability to inspire others extend to both the classroom and the workplace.
Fluent in using the Adobe Suite, Windows Programs, and various social and digital marketing platforms, I combine creative problem-solving with a deep understanding of visual communication to achieve impactful results. I am skilled at leading dynamic, motivated teams, whether in a marketing context or as an educator fostering creativity in students. My focus is always on growth, whether it's increasing sales, improving company productivity, or guiding students to discover their unique artistic voices.
I am adept at monitoring and reporting on marketing objectives and engaging targeted audiences, while also developing individual relationships with students, ensuring they receive thoughtful feedback and encouragement. As a positive, thoughtful, and engaging leader, I leverage my strong written and communication skills to inspire collaboration, motivate teams, and foster an environment of continuous learning.
Education and Residencies
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The College At Brockport, SUNY
180 Holley Street: Brockport, New York, 14420
Bachelors of Fine Arts
Concentration:Drawing
Minor:Art History
Magna Cum Laude
2013
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2013 Chautauqua Institution: School of the Fine and Performing Arts
One Ames Street, Chautauqua, New York, 14722
Concentration: Painting & Printmaking
Summer 2012 & Summer 2013
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2012 Chautauqua Institution: School of the Fine and Performing Arts
One Ames Street, Chautauqua, New York, 14722
Concentration: Painting & Printmaking
Summer 2012 & Summer 2013
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The Yards
The Yards Downtown Rochester Residencies
50-52 Rochester Public Market, Rochester, NY 14609
2015
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Monroe Community College
1000 E. Hennrietta Road, Rochester, New York, 14623
Associates in Liberal Arts / 2010
Teaching and Learning…
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Art Adjunct Professor
The College At Brockport, SUNY
School Of Art
Jan 2022 - Current
Rochester, New York Area
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Design Adjunct Professor
Rochester Institute of Technology
School Of Industrial Design
Aug 2019 - 2020
Rochester, New York Area
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Marketing & Graphic Designer
Rochester Neighborhood of the Arts
Oct 2021-Current
Viciously Crafty is a local Makers Market featuring over 50 artist. I help curate artist and vendors and create all media including building and maintaining the website, posters, signs and images used for social media.
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Print Lab Tech
Chautauqua Institution
School of the Fine & Preforming Arts
May 2013 - Aug 2013
Chautauqua New YorkChautauqua New York
Responsible for supervising the Print Shop at Chautauqua Institution, School of the Fine & Performing Arts. Assisting students with print shop equipment; Analog presses, Mixing etching acid, safety with both use and clean up of ink and chemicals. Shop maintenance and clean up delegation. Organizing print trades/shows. Demo of techniques and tour/informational sessions with the public and prospecting students.
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Brand Designer
Lucky Dog Bakery New York
Jan 2017 - Present
Rochester, New York
Responsible for brand identity and retail design for The Lucky Dog Bakery, New York.
Creation of logo, brand, packaging, stickers, and built-in full-fledged retail bakery space.
Custom printed boxes, jars, and packaging for this tail-wagging new brand! LDB now supplies 8 Retail locations in both Rochester and Buffalo. Retail merchandise with farmhouse-style tables and eclectic vintage dishes, plates, and servers.
“At The Lucky Dog Bakery, we’ll never judge you for loving & spoiling your pup too much! We know your pet deserves a little surprise treat every now and again. That’s why we’ve created a destination where dog lovers can spoil their four-legged furry companions the right way; with yummy dog treats! pup cakes, seasonal items and custom-made cakes for dog birthdays, dog weddings...You name it”
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Gallery Assistant
Gallery Assistant: Chautauqua Institution, Fowler Kellogg GalleryChautauqua Institution, Fowler Kellogg Gallery // 2012
-Organized and maintained gallery files and contacts -Answered and logged business phone calls and messages -Assisted in planning of events and art competitions held at the gallery -Coordinated opening parties for the gallery -Presented paintings, sculptures, and ceramics to all visitors, processed payments -Performed day-to-day maintenance: opening and closing, ordering supplies, phone inquiries.
-Inventory -Created catalogs about artists through In Design and Photoshop -Prepared artworks for transportation and storage.
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MAC LAB Tech Graphic Design & Photography Tower of Fine Arts
The College at Brockport State University Of New York
Jan 2010 - May 2013
Brockport New YorkBrockport New York
Responsible for maintaining both mac labs, assisting students with Adobe Suite including, Illustrator, Photoshop, Indesign, Premiere, Audition. Assist with standard apple programs / Microsoft programs from office suite and internet applications. Maintain equipment such as wide format printers, scanners and standard printers and copy machines. Checking rental equipment in and out of storage closet and security. Assist students with proper printing export / bleeds etc.
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Gallery Assistant:
Mercer Gallery: Monroe -Created and maintained an archive of past gallery exhibitions.
-Organized and maintained gallery files and contacts -Answered and logged business phone calls and messages -Assisted in planning of events and art competitions held at the gallery -Coordinated opening parties for the gallery -Presented paintings, sculptures, and ceramics to all visitors, processed payments -Performed day-to-day maintenance: opening and closing, ordering supplies, phone inquiries.
-Inventory -Created catalogs about artists through In Design and Photoshop -Prepared artworks for transportation and storage.
Website Design
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Website & Graphic Designer
Viciously Crafty
Exclusive and large outdoor Makers Market that hosts over 20 vendors at amazing locations. These Makers Market foster a space for local artists, crafters, creators, and Viciously Crafty folk alike to gather and support creativity.
“Our alternative Makers Market provides an exciting shopping experience that welcomes patrons to support quality makers and small businesses. The diverse crew of juried vendors is hand-curated for each event, creating a memorable and celebrated experience!”
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Website Designer
Certified Aesthetics
Minimal Contemporary Art Gallery.
Experimental and collaborative social platform
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Website Designer
LANDJET INC
Has been in the line haul trucking business for more than 60 years. They have built a solid reputation as one of the elite cross country refrigerated trucking companies.
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Website Designer
PSPWNY
Pet Supplies Plus Franchisee needed a comprehensive website to house contact forms, custom applications and organize community outreach initiatives.
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Website Designer
Lollypop Farm, Humane Society of Greater Rochester in collaboration with Friends Of Western New York Animal Shelters.
“Many people experience food insecurity on a daily basis. For those caring for their beloved pets, this insecurity is heightened with the additional crisis of not being able to provide pet food. Lollypop Farm’s Pet Pantry aims to relieve some of this burden by providing pet food assistance to those in need.
We invite our neighbors to shop our new donation page to make direct donations!
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Website Designer
Inland Empire Cold Storage
Inland Empire Cold Storage provides temperature controlled warehouse solutions in the Southwest. We specialize frozen and refrigerated storage and conditioning in Southern California.
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Website Designer
Artist website designed for Annabeth Rosen
Launch TBA
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Website Designer
Stud & Plaster
Contemporary Architecture and Interior Design Blog
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Website Designer
Healthy Pet Superstore
Happy to have had the experience creating and designing a full-fledged Shopify site with over 7,000 pet items! This was no small task for a 7 store brick and mortar and I am thrilled with how many online orders have come through in the last few years! Check out my work #design #branding #website #experience here... healthypetsuperstore.com
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Website Designer
Boccaccio Engraving
This website I built from the ground up for e-commerce and more! This website features a shop and over 10 custom order forms with over 3,000 trophies/engraving customizations included
Boccaccio Laser Engraving Specializes In Trophies, Plaques, Signs, Medals, Gifts, and More!
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Website Designer
Built from the ground up. Featuring custom gallery and linked shop
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Marketing and Events
Pet Supplies Plus · Full-time
Rochester, New York Metropolitan Area
Data Analysis & Creative Innovation:
Analyzing and strategically engaging with our current customer base and prospects through social media platforms, radio & television commercials.
Responsible for PSPWNY: Proud Franchisee of 7 Rochester and Buffalo Locations. Marketing and advertising, vendor relations, and brand development. I am well versed in DAX, RALLIO, REV, Adobe Illustrator, Indesign, and others from the Adobe Suite.
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Design & Printing:
Creative and hands-on; I participated in all aspects of the graphic design for PSP marketing materials including flyers, direct mail, variable printing bulk mail, thematic email blasts, coupon design, banners, window vinyl graphics, event materials, posters, postcards, sale signage, Posters & more!
At Pet Supplies Plus WNY we print & cut most of our material in-house on a production level xerox, Using firery command workstation. I also work closely with wholesale printing companies and understand exporting print-ready pdf/vector formatting for various print techniques. 84,000 flyers and 20,000 postcards yearly.
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Outreach & Event Planning:
Local community relations. vital role in promoting and coordinating with 501.3.c rescue groups for fundraisers, community events, instore events, festivals, and shows. “Our shelter feeding program feeds over 8,000 Rochester Shelter Pets yearly free of charge!”
What People Are Saying…
“Working with Torrell to increase sales of our brand in the stores is a pleasure each and every time. He is professional, bright, and full of fantastic ideas. His creativity is amazing, and working with him is fun! He is also so helpful to us as a small business and offers his expertise to us in our own marketing sector. We have many times asked Torrell for advice on our brand, and when we followed it our sales increased dramatically. We can't wait to work with him again!!!”
— Bonnie Robson
Territory Manager at Cooperative Feed Dealers Inc
“I've had the pleasure of working with Torrell closely through the growing partnership between PetSaver Healthy Pet Superstore and Lollypop Farm, Humane Society of Greater Rochester. He is dedicated to representing his brand and showcasing the work that they do, and he innovative and creative ideas have helped to grow the visibility and support for homeless animals. He is conscientious and energetic, and wonderful to work with!”
— Adrienne McHargue
VP/COO at Lollypop Farm
“Torrell Arnold is consistently dedicated to his work. He is mindful of the task at hand and is diligent when it comes to completing things thoroughly and in a timely manner. He is both a quick learner and a skilled teacher. It is a pleasure to work with him both professionally and in our own personal endeavors.”
— Kathryn LaJuett
General Brand Manager
at Forever 21
Contact Me…
Past Projects
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Private Label Product Design
The Best Dogon' Pet Shampoo Brand Includes 46 Sku of Sulfate Free & Natural Shampoo, Conditioner, Medicated Cleaners and fun Pet Colognes!
"THE BEST DOG GON’ SHAMPOO is made n’ the grand ol' USA with only the finest ingredients found in nature. This special blend will eliminate unpleasant odors. A gentle and effective shampoo will leave your best friend feeling n’ looking great! NO Detergent NO Soap NO Alcohol This product will safely clean and nourish your dogs skin & coat.It will not strip the coat of oil! Can be used as often as necessary!"
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Product Graphic Designer
The Best Dog Gon Dog Treats are just that! Healthy and natural. This private label treat line is now available and selling well at 4 locations of PetSaver Healthy Pet Superstore! With 15 Sku of delicious treats and savory designs and irresistible shapes!
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Brand Designer
Lucky Dog Bakery New York
Jan 2017 - Present
Rochester, New York
Responsible for brand identity and retail design for The Lucky Dog Bakery, New York.
Creation of logo, brand, packaging, stickers, and built-in full-fledged retail bakery space.
Custom printed boxes, jars, and packaging for this tail-wagging new brand! LDB now supplies 8 Retail locations in both Rochester and Buffalo. Retail merchandise with farmhouse-style tables and eclectic vintage dishes, plates, and servers.
“At The Lucky Dog Bakery, we’ll never judge you for loving & spoiling your pup too much! We know your pet deserves a little surprise treat every now and again. That’s why we’ve created a destination where dog lovers can spoil their four-legged furry companions the right way; with yummy dog treats! pup cakes, seasonal items and custom-made cakes for dog birthdays, dog weddings...You name it”
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Product Graphic Designer
Blissful Blend Exotic Catnip Co. makes the Puurfect blends of irresistible catnip for your feline friend. Inspired by vintage exotic spice jars this product line includes 7 sku of label designs. Eclectic packaging format include a Catnip grinder and smaller tins for impulse check out purchases! This is available for purchase and is stocked at 4 Rochester PetSaver Locations!
Volunteering
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Member of The V.S.A.S. Communication & Marketing Committee
Communication Committee assists in Graphic Design and visual promotion of The City of Rochester's V.S.A.S. branding including shelter events, promotions, social media and interior graphics.
About the Shelter:
Rochester Animal Services (RAS) is a municipal animal care and control organization whose mission is to provide information, assistance, and pet re-homing for the Rochester community to support pet retention and encourage compliance in order to help people and animals.
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Honorary Committee For Event "Walk for the Animals at Barktober Fest"
Member of the Honorary Committee for the Lollypop Farm the Humane Society of Greater Rochester Event "Walk for the Animals at Barktober Fest"
"Since the beginning of the year, over 2,000 pets have been brought to Lollypop Farm in need of a second chance. Now more than ever these homeless and abused pets need you to be a hero. Whether you register as a Hero at Home or schedule a Walk for the Animals at Barktober Fest, you are critical to ensuring pets receive the life-saving care they need."
"We have always loved having all you here at Lollypop Farm to celebrate with a huge festival, we know that for this year the Walk for the Animals will need to look a little different. But that doesn't mean we can't still have fun making second chances possible for the pets in our community who need us most! Learn more about the exciting changes for 2020."
"That's why we're celebrating your fundraising efforts every week leading up to the Walk for the Animals on Saturday, September 26th with challenges and exciting prizes! It's the most fun you can have making a big difference for pets in our community."
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Communications Event Coordinator
Rochester Pet Adoptions & Events
Promoting and coordinating with 501.3.c rescue groups for fundraisers, community events, instore events, festivals and shows. Our shelter feeding program feeds over 8,000 Rochester Shelter Pets yearly free of charge!
Booking, creating, admin and promoting all adoption events & fundraisers for all franchised Pet Supplies Plus in the greater Buffalo and Rochester Area
-Adoption Events
-Fundraiser Events
-Pet Photo Fundraiser Events
-Craft Fundraisers and more!
Awards
Mixed Media Award
Issued by Tower Gallery, The College at Brockport, SUNY · Mar 2013
Associated with State University of New York College at Brockport
Alumni Award
Issued by Tower Gallery, The College at Brockport, SUNY · Mar 2012
Associated with State University of New York College at Brockport
Certificate of National Merit
Issued by 24th Annual League For Innovation National Juried Show and Publication · Feb 2010
Associated with Monroe Community College
Debra Fisher BYA Award
Issued by Tower Gallery, The College at Brockport, SUNY · Jun 2012
Associated with State University of New York College at Brockport
Tom Mercer Award
Issued by Mercer Gallery, Monroe Community College · Mar 2009
Associated with Monroe Community College
Certificate of National Merit
Issued by 23rd Annual League For Innovation National Juried Show and Publication · Feb 2009
Scholarships
The Chatauqua Art Scholorship
The Chatauqua Art Scholarship
Issued by Michael Rudell, NY · May 2012
Associated with Chatauqua Institution, School of the fine and preforming Arts
Katherine Parker Memorial Award & Scholarship In Art And Art History
Issued by The College at Brockport, SUNY · Dec 2013
Associated with State University of New York College at Brockport
CGS Scholarship
Issued by Chautauqua Institution: School of the Fine And Preforming Arts · May 2012
Issued by 24th Annual League For Innovation National Juried Show and Publication · Feb 2010Issued by 24th Annual League For Innovation National Juried Show and Publication · Feb 2010
Associated with Chatauqua Institution, School of the fine and preforming Arts
CWC Scholarship In Honor of Don Kimes and Louis Jubeck
Issued by Chatauqua Womens Club, Ny · May 2012
Associated with Chatauqua Institution, School of the fine and preforming Arts